Organic Bath Co. Packaging
Boston-based skin and body care line, Organic Bath Co. (OBC) is growing rapidly. After developing the brand identity for their wellness conference, the W.E.L.L Summit, I was brought back to revamp their packaging.
Their use of color as scent indicators was important to retain but it needed to be used in a more elegant and impactful way. I was happy to create this energetic lineup that has a much stronger breakthrough at shelf, positioning them to scale.