Organic Bath Co. Packaging

Boston-based skin and body care line, Organic Bath Co. (OBC) is growing rapidly. After developing the brand identity for their wellness conference, the W.E.L.L Summit, I was brought back to revamp their packaging.

Their use of color as scent indicators was important to retain but it needed to be used in a more elegant and impactful way. I was happy to create this energetic lineup that has a much stronger breakthrough at shelf, positioning them to scale.

Read more about my perspective and background in the beauty industry.

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